"Corporate Blogs Exposed"

Marketer, The Journal of the Society for Marketing Professional Services, December 2011
Michael McManus and Maggie Scott

For most companies, social media has become just as mainstream as the trusty press release and company Web site. However, many firms in the A/E/C industry are now going a step further by creating corporate blogs. This article presents the business case for corporate blogs, and highlights HDR's own design blog, BLiNK, in the process.