"10 Ways to Energize Employee Bloggers and Boost Your Brand"

Digital PR Guidebook, Vol. 5, July 2013
Maggie Scott and Michael McManus

An employee-written blog is a great way for companies to display thought leadership and extend their brand messaging. The challenge, though, is motivating already-busy employees to become engaged in the process. This article illustrates how HDR has been able to attract and retain volunteer bloggers for our design blog, BLiNK.