Doug Wignall, the "Blogging + Tweeting President," Featured in Design Intelligence Magazine
(May 1, 2012) - Doug Wignall, president of HDR Architecture, is featured in the May issue of Design Intelligence magazine. The article explores how Wignall successfully uses Twitter and an internal blog to reach out to the nearly 2,000 employees within the architecture company. Wignall's goal with these tools is to ditch the ivory tower approach and come across as a human being, speaking to other human beings, with purpose and the desire to change the world. "I think that's what architectural firms can and should stand for," he says.