HDR Launches Refreshed Brand Identity
(April 14, 2014) - Today HDR announced a refreshed brand identity that reflects the company's core values and expanding global presence.
"We've become a truly global company," said Chairman and CEO George A. Little. "In the last decade alone, we've hired thousands of employees and made 43 acquisitions worldwide. And while we're most well-known for delivering architecture and engineering services, we provide much more than that. It was time to revisit our brand to make sure it represents who we are today and in the future."
Little pointed out that while HDR has a more contemporary look and feel, what's most important is what didn't change. "We're still the same successful company with the same values. We're simply making sure we speak with one voice, which can take us into the next hundred years as we strengthen our global presence."
Little added, "While everyone at HDR is excited about our refreshed brand, what our clients care about most is having the right team in place to make great things possible. They care about the way we approach our work. These things are in HDR's DNA, and the changes we've made simply do a better job communicating that."
At HDR, we've partnered with our clients to shape communities and push boundaries of what's possible since 1917. With 8,500 employees in more than 200 locations around the world, we think global and act local. We've completed projects in 60 countries, always following through and holding ourselves accountable.