Architex Showroom

Architex Showroom
Architex Showroom
Architex Showroom
Architex Showroom
Architex Showroom
Architex Showroom
Architex Showroom
Architex Showroom
Architex
Chicago, Illinois, USA

Architex selected HDR to design their first permanent US showroom at the Merchandise Mart in Chicago, for use during NeoCon 2016, and beyond. Focused on creating an engaging and cost-effective product display showroom, we designed the space with built-in flexibility to highlight a wide variety of display techniques and groupings and to support entertainment and hospitality events, product mock-ups, and photo shoots. The space easily transforms, without invasive renovation, providing for continued use.  

Inspired by the functional requirements of the space, the entire showroom was designed to be a simple, loft-like, multi-functional and flexible environment. Our solution is a "black box" theatrical staging approach utilizing a sturdy structural rail fabric display system, raw flooring, custom, changeable logo/display racks, and interlocking seating cubes that can be reconfigured into a variety of seating combinations. The seating cubes are easily reupholstered to highlight new fabric introductions.

Architex is a leading contract textile line providing solutions for hospitality, commercial and healthcare venues. By blending innovative design and technology, Architex creates inspiring products in an array of applications. 

  • Type of Construction: Renovation
  • Professional Services: Architecture, Design, Interior Design, Signing Design, Strategic Consulting
  • Project Components: Demonstration Laboratory
  • Project Type: Corporate, Showroom
  • Related Projects: Architecture, Corporate, Retail & Mixed-Use, Workplace