Architex selected HDR to design their first permanent US showroom at the Merchandise Mart in Chicago, for use during NeoCon 2016, and beyond. Focused on creating an engaging and cost-effective product display showroom, we designed the space with built-in flexibility to highlight a wide variety of display techniques and groupings and to support entertainment and hospitality events, product mock-ups, and photo shoots. The space easily transforms, without invasive renovation, providing for continued use.
Inspired by the functional requirements of the space, the entire showroom was designed to be a simple, loft-like, multi-functional and flexible environment. Our solution is a "black box" theatrical staging approach utilizing a sturdy structural rail fabric display system, raw flooring, custom, changeable logo/display racks, and interlocking seating cubes that can be reconfigured into a variety of seating combinations. The seating cubes are easily reupholstered to highlight new fabric introductions.
Architex is a leading contract textile line providing solutions for hospitality, commercial and healthcare venues. By blending innovative design and technology, Architex creates inspiring products in an array of applications.