Atlas Carpet Mills Showroom

Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills Showroom
Atlas Carpet Mills
Chicago, Illinois, USA

Atlas Carpet Mills selected HDR to design their 2016 product display showroom. Our strategy involved integrating flexibility and simplicity, and highlighting the quality, styling, and construction of their commercial carpet. This year's display approach helps Atlas tell a color coordinated story of their broadloom and carpet tile collections, with the ultimate goal to engage specifiers and maximize ensemble sales.

Atlas emphasizes color coordination among collections, not color matching. Our design incorporates this subtle sophistication, while supporting the product line's extraordinary and sometimes complex constructions.

Unique designs and sophisticated tufting technologies are the hallmarks of the Atlas product line. To emphasize the colors, pairings and patterns, the center of the showroom space was left open with a deliberate long view of the integrated collections. We utilized the display rod system to organize the products in the linear space. The result is a contemporary installation that successfully reflects the Atlas design style and brand and keeps the product as the focus of the space.

Atlas Carpet Mills is dedicated to the design and manufacturing of beautiful commercial broadloom carpet and carpet tile. For over 40 years, Atlas has been fortunate to be honored as an award-winning design leader by various industry associations.