Sugar Land Entertainment District Conceptual Master Plan

Sugar Land Entertainment District Conceptual Master Plan | Sugar Land, TX, US
Sugar Land Entertainment District Conceptual Master Plan | Sugar Land, TX, US
Sugar Land Entertainment District Conceptual Master Plan | Sugar Land, TX, US
Sugar Land Entertainment District Conceptual Master Plan | Sugar Land, TX, US
City of Sugar Land
Sugar Land, Texas, USA

With its origins in a mid-nineteenth century sugar plantation, the city of Sugar Land, Texas, takes pride in living up to its name and in 2006, it ranked as the third best place to live in a nationwide survey by Money magazine and CNN/Money. Just 20 miles southwest of downtown Houston, Sugar Land offers residents the amenities of big city living with plenty of green space and a less stressful lifestyle, according to the 2006 report.

Topping the list of Sugar Land's goals on the city's website is to be a "well-planned community." To help the city with this goal, HDR facilitated a "visioning process" to define development options for a 1,000 acre tract within the city limits. The resulting plan analyzed the area's strengths, weaknesses, opportunities, and threats—or SWOT. HDR also led a multi-day design workshop to create a conceptual master plan for an entertainment district to fill 95 of the 1,000-acre plot, to include the following key features:

  • An indoor concert venue
  • A baseball stadium
  • A conference/convention facility
  • A festival site and arts academy
  • A full service hotel