Caroline DeWick Joins Strategic Innovation Group at HDR

HDR adds Caroline DeWick, NCIDQ, to the Strategic Innovation Group in the Chicago office. As a strategic innovation designer, Caroline combines her past experience and education in commercial interiors, business, and user-centered design and research to lead the creative process for new products and design strategies for clients. “I’m excited to help influence and inspire the built environment and the experiences to be had within, by combining the practices of user-centered research and design,” she says.

Most recently Caroline worked at SC Johnson leading design research and uncovering product opportunities and consumer insights for major brands. In addition, her past work includes prototype and behavioral testing, data analysis and ethnography interviews.  She possesses a strong eye for arrangement with a robust attention to detail, and she says: “nothing is too small to be done properly and beautifully.” She also finds ethnography (the scientific description of the customs of individual people and cultures) and the journey of humans, and non-humans, alike to be a remarkable means of understanding our world.

Caroline received her bachelor’s degree in interior design from Western Michigan University, followed by her Master’s of Design and an MBA from the Illinois Institute of Technology (IIT). At IIT she studied product, service and communication design, as well as observing the behavior of gorillas in the Lincoln Park Zoo. Her research paper on gorillas’ behavior was selected for the University of Chicago Ethnography Conference in 2013.

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