HDR’s Regenerative Design Framework Recognised in Fast Company’s 2020 Innovation by Design Awards
HDR’s regenerative design framework was honoured in Fast Company’s Innovation by Design Awards for 2020 in the Experimental category.
The Innovation by Design awards recognise people, teams, and companies solving problems through design. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honour creative work at the intersection of design, business, and innovation. The Experimental category specifically recognises concepts, prototypes, and pioneering designs intended to push the boundaries of what’s possible in an industry and excite the imagination.
HDR’s regenerative design framework centres around the fundamental question: “What if buildings gave more than they take?” Aiming to create net positive outcomes in both environmental and societal metrics, the framework provides a holistic view of performance metrics for regenerative design. Focus areas (carbon, water, nutrients, air, biodiversity, social and health) help HDR’s design teams explore and set achievable goals against existing benchmarks as well as consider the project in its broader context.
“At HDR, we’ve embraced the need to think about our developments not in the conventional context of doing less harm, but actually doing good,” said Colin Rohlfing, director of sustainable development at HDR. “The framework helps us actively take steps toward designing projects that actively regenerate or contribute positive impacts to the people who use them and the local ecology that surrounds them. We’re thrilled to have our work recognised by Fast Company in a category intended to highlight what’s possible for the future. We are committed to changing our fundamental thinking about long-term building operations and materials.”
“We need innovative design more than ever, and the 2020 honourees have brought creativity, inventiveness, and humanity to address some of the world’s most pressing problems, including the global pandemic, racial injustice, and economic inequality. Together these entries offer a glimpse into a future that is more inclusive, more accessible, and more just,” said Stephanie Mehta, Fast Company's editor-in-chief.
The judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact and business impact.
Winners, finalists, and honourable mentions are featured online and in the October/November issue of Fast Company magazine, on newsstands October 20. To see the complete list, visit fastcompany.com.