Radical Approach to Retail in Fremantle
In a bold move for the Australian retail landscape, Sirona Capital has thrown aside conventional thinking in conceiving FOMO — the commercial retail component of the $270-million redevelopment of Kings Square in Fremantle, Western Australia.
HDR Principal Susanne Pini explained the architectural intent behind the design was to invite dialogue with the surrounding places and spaces of Fremantle. “Newman Court marks a meandering path of discovery through food concepts from slow food, good food fast and fresh food before morphing into homewares, apparel and the handmade,” Susanne said. “The double storey Emporium will be the centrepiece, where FOMO becomes a cool container for an eclectic mix of organic and free flowing retail concepts with a borderless experience.”