HDR’s Scotto Details the Role of Social Media in Successful Recycling Programs for MSW Management

Social Media as a Tool to Educate Wishful Recyclers and Increase Recycling Program Engagement

With China’s National Sword policy in effect, it’s critical for residents and solid waste management organizations to have an ongoing two-way conversation about recycling policy changes. With the ultimate goal of reducing the amount of recyclables in landfills, residents need a clear understanding of recyclables admitted in their recyclable stream. Social media is effective in opening the lines of communication with residents for ongoing education and engagement. 

HDR’s Annette Scotto explores platforms used, audiences and the impact of social media in a real-life effort for the New York City Department of Sanitation in their co-authored article for MSW Management, “Is Recycling a Fraud? Why Should I Bother?”