Elizabeth Von Lehe Joins HDR’s Architecture Practice as Design & Brand Strategy Principal
Elizabeth Von Lehe, ASID, has joined HDR’s architecture practice as design & brand strategy principal. A seasoned design leader with professional experience across multiple industries, she will help lead the firm’s efforts to advance a holistic approach to design, embracing not only the built form, but branding, curation and the development of user experience from every angle.
Von Lehe comes to HDR from ICRAVE Design, where she served as director of strategy, brand and architectural design for more than seven years. Before that, she worked for both Target and Lands’ End. Her experience includes developing product collections for both fashion and furniture industries as well as guiding master plans and interior design concepts. The projects of which she is most proud, Von Lehe says, are those that have touched on every scale.
“In my new role at HDR, I will help redefine the idea of a branded environment to be thoughtful and impactful at multiple scales,” Von Lehe said. “By helping guide the development of projects from early concept work through execution, my work in this new role varies every day — helping craft concepts from their earliest days during the pursuit, onward through the design and development process.”
Based in New York, New York, Von Lehe is well-known throughout the design professions as a leader in the field of experience design. She is a regular keynote and workshop speaker at the national and chapter levels for the American Society of Interior Designers (ASID) and the International Interior Design Association (IIDA), advocating for experience design to encourage cross-disciplinary collaboration and integration beyond what most designers usually practice.
Von Lehe is chair of the Executive Advisory Committee for ASID and is a regular graduate mentor and panelist for her alma mater, Columbia University. Her work has been featured in several industry publications and she has been interviewed by national outlets such as Bloomberg and NPR.
Connect with Von Lehe via elizabeth.vonlehe [at] hdrinc.com (email) or LinkedIn.