Advancing Electric Vehicle Adoption: The Latest from Experts Talk
Encouraging the adoption of electric vehicles is a critical strategy for reducing greenhouse gas emissions throughout the U.S. and achieving regional and statewide emissions goals. As states work toward this more sustainable future, educating consumers and addressing their concerns about this technology has become a priority.
Communications expert Katie Angell explains how a statewide electric vehicle education and marketing campaign can be a key tool in this effort, in the latest interview in HDR’s Experts Talk series. She explains why these campaigns are needed, how and when to start one and important strategies for creating a successful campaign.
“How can we effectively guide our communities to switch from gas-powered vehicles to EVs?” Angell said in the interview. “The answer is implementing a widespread education campaign to help our communities better understand EVs, their capabilities, the true cost of ownership, charging infrastructure, the incentives available and more reasons that make operating an EV preferred over gas-powered vehicles.”
Angell has led strategic communications efforts on multiple community electric vehicle readiness plans as well as stakeholder engagement on Colorado’s recent statewide transportation safety plan. She is an expert at managing education and awareness campaigns, overseeing public engagement through traditional and progressive outreach strategies, and building strong stakeholder relationships.
Read her entire interview on developing statewide electric vehicle marketing plans to learn more about best practices for developing a campaign and where to start.
HDR’s Experts Talk interview series shines a light on various aspects of transportation infrastructure design and delivery. Each subject matter expert offers unique expertise and insights about new and ongoing trends, emerging technologies and the human side of infrastructure.
For over a century, HDR has partnered with clients to shape communities and push the boundaries of what’s possible. Our expertise spans more than 10,000 employees in more than 200 locations around the world — and counting. Our engineering, architecture, environmental and construction services bring an impressive breadth of knowledge to every project. Our optimistic approach to finding innovative solutions defined our past and drives our future. For more information, please visit www.hdrinc.com.