Reimagining Wineries

Private equity has become increasingly active in the North American wine industry over the past two decades, reshaping how wineries are financed, scaled and managed.

Investors are drawn to the industry as the elements of agriculture, luxury branding and real estate make a very attractive proposition. Premium wineries, especially in regions like Napa Valley and Sonoma County, offer not just product revenue but also valuable land and tourism potential, which can appreciate significantly over time.

Jessica Leone, hospitality sector leader, North America, has recently been published in Wine Business Monthly, providing commentary on the future of wineries with regard to data-driven planning, immersive experiences and long-term performance, as well as exploring how expectations from Millennials and Gen Z are helping to shape this sector.

Read the full article “Reimagining Wineries.”