In The Media

How AI is Creating Real Opportunities for Sports Architects

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Athletic Business Magazine prompted industry professionals to share their human-inspired opinions on the impact of AI on sports architecture. HDR Design Principal James Braam responded with an anecdote on how the Denver architecture studio integrates AI into their design process by asking, “What if?” Read the full article, “How Artificial Intelligence is Creating Real Opportunities for Sports Architects," for more takes on AI’s impact on architecture.

“The ability to imagine with clients and studio teammates — asking ‘what if?’ — is one of our best methods of collaboration. And while it’s natural to be intimidated by the unknown, we’re discovering AI as a supplemental instrument to test, listen and engage with clients, even including its words to influence our sketches. Our Denver studio embraces this way of thinking. We used AI resources such as Veras and Midjourney on a natatorium project to explore this question of ‘what if?’ We’re embracing exploration of AI and see its potential, yet ultimately, we rely upon our own skilled evaluation, intuition and design authorship to evaluate the outcome.” — James Braam