PRSA Recognizes Public Communications of Louisville Water and HDR Team
The Bluegrass Chapter of the Public Relations Society of America recently honored Louisville Water with two Landmarks of Excellence Awards. The awards represent the chapter’s highest distinction in the Video Shorts category and the Public Service Communications category.
Louisville Water, along with strategic communications partner HDR, attended the ceremony. Both awards recognized the communication work involved with the meter upgrade project and the launch of the Pure ConnectSM portal.
The first award honored the team’s public service communications plan for the utility’s advanced metering infrastructure efforts, which include meter upgrades, a transition to monthly billing and the launch of the new customer portal branded as Pure Connect. The second award recognized the educational video series created to assist in the launch of Pure Connect. The portal was launched in March 2022. New customer portal usage increased by 150% in just six months and has reached more than 100,000 users.
“HDR provided AMI communications support to Louisville Water so that brand alignment was prioritized throughout the project with internal and external engagement and communication planning, creative support, focus groups and overall change management facilitation,” said Ameerah Palacios, APR, strategic communications lead for Kentucky-Tennessee-Arkansas and project manager for the team.
HDR’s Strategic Communications Project Team Supporting Louisville Water:
- Project Management: Ameerah Palacios, APR
- Coordination: Stephanie McCullough Thomas and Chelsea Joyner
- Creative Director: Drew Watts
- Design Lead: Stefani Wilkens
- Copywriter: Marty Amsler
- Graphic Designers: Anna Deaton and Jordan Sheets
- Video Lead: Kevin Peleschak
- Animation Lead: Jake Scarano
- Advisor: Trina McGuire-Collier