Dive into the Technology
See how data informs design in our book, Data Driven Design
What is Data-Driven Design?
Our clients require greater precision and validation of choices. Data-driven design enables us to provide confidence that our design decisions will reveal the results that we promised. We use computational design to validate metrics faster, and at a grander scale, allowing for more design exploration and honed-in solutions.
Expanding upon our analytical scope, we measure and compare data in real-time to uncover valuable results. Computer augmentation allows us to understand all the interplays and interactions going on to a higher degree, revealing potential trade-offs, and developing a detailed picture of the different contributing parameters.
Data-driven design enhances the workflow both internally and externally. It increases the design team’s potential for interaction and creates better efficiency, optimizing operational aspects to provide greater clarity toward execution. Our tools also strengthen communication with clients, facilitating a clear dialogue so that our design teams can better understand their needs. The resulting workflow allows us to address many difficult questions early on, so we can make adjustments to improve the projections before implementation.